Products are for everyday lives, so way or another way we are all familiar with the word Product. However, in IT environments Products can have wide aspects, which means this can be a product here a visually impacting product, physically existing products, a concept, an Idea, a code snippet, an API, servers likewise anything can be considered in our scope as a product. So, in short, the scope of the product and its management area is vast and unlimited.

In the Product management arena, The Key and ultimate Aim for any product is Profit, it can be from any perspective too, usability, sales, time, for better living, and of course the Money too. So, if elaborate more on this, Sell or Resell a product maximum times, Market shareholding or the reach of the product, technical adaptability, and easiness of use are some of the fundamental benchmarks of any product we create as per Product Management concepts.

So, the people who all are working in the Product Management area should always possess a balanced view on the product management, that means, a Product Owner or Manager who should aim the bulls-eye between four areas while visualizing any product, they are Operational, Technical, User experience and finally The Market Value. So, the area of Product Management is limitless.

The Key Roles that come under any Product Development are

1)     Product Managers - Who really run the show

2)     Product Owners    – Who really act as key actors on the stage

3)     Business Analysts  -  Supporting Actors for the show

In between these 3 roles, different institutions have a different outlook as well, there is no specific stubborn rule that exists about these roles, however, the first two roles are individually performing roles with multiple collaboration skills. Will discuss more about these roles later stage.